|Developer||Magic Leap (Company)|
Magic Leap is an Augmented Reality platform founded by Rony Abovitz and developed by Magic Leap (Company). Developing in stealth mode since 2011, Magic Leap's goal is to create a virtual retinal display system using light fields. The company has raised over 590 million dollars from Google, Qualcomm, Andressen Horowitz and other investors. On December 9, 2015, it was revealed that Magic Leap is raising $827 million dollars in a new round of venture funding.
The main device of Magic Leap is a optical head-mounted display with a tiny projector that shines light onto a transparent lens, which deflects the light onto the user's retina. Named dynamic digitized lightfield signal by Magic Leap, this process is different from the traditional stereoscopic 3D technology used in movies and other VR devices such as Oculus Rift. Dynamic digitized lightfield signal does not trick your eyes to create 3D effects, instead it utilizes the projector and lens to shine light into your eyes directly. The result is sharper and more realistic rendered imageries. Similar to HoloLens, Magic Leap intends to use its technology to blend the real world with that of the artificial.
Totems are normal, physical objects and items infused with virtual prowess. Rather than putting sensors into objects, Magic Leap's camera could add virtual properties onto the object. Different types of objects would be identified differently and have different uses and projections based on their identities. For example small, rectangular blocks of wood, metal or plastic could be identified as "computer mouse". User can move the object while Magic Leap tracks its position, speed and acceleration and feeds the information to its display, simulating the movement of the mouse. Magic Leap could also project a virtual keyboard onto various surfaces. Computer Vision and Object Recognition would key components of Magic Leap and its Totems.
Magic Leap SDK was announced on June 2, 2015 during the MIT Technology Review’s EmTech Digital conference. The SDK is compatible with with both Unity and Unreal game engines. Sign-ups are available on its website.
Magic Leap will utilize its own operating system built ground up for its OHMD hardware.
2011: Magic Leap began as Magic Leap Studios based in Flordia, U.S. It was initially making a graphic novel and a series of featured films. Rony Abovitz attended Comic-Con and released its first Virtual Reality app.
2014: Richard Taylor, co-founder of special effects company Weta Workshop, along with Neal Stephenson, science fiction writer, is working for Magic Leap.
February 5, 2014: Magic Leap raised 50 million dollars in Series A round.
March 6, 2014: Graeme Devine joined Magic Leap as its Chief Creative Officer & Senior VP Games.
June 1, 2015: Rio Caraeff, co-founder of Vevo, joined Magic Leap as its Chief Content Officer.
June 2, 2015: Magic Leap SDK was announced and sign-ups became available on its website.