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|Website=https://www.oculus.com/en-us/rift/
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{{see also|Oculus Rift (Platform)}}
'''Rift''' also known as '''Oculus Rift CV1''' or '''Consumer Version 1''' is the 1st version of [[Oculus Rift (Platform)]] [[Virtual Reality]] [[HMD]] built for consumers. Rift was released on March 28, 2016. Unlike its predecessors, [[DK1]] and [[DK2]], Rift's target demographic moves beyond developers and serious [[VR]] enthusiasts to include people with only casual interest in VR.