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[[8i ]] is a new and completely revolutionary way of experiencing 3D video and connecting with people from all over the world. This New Zealand-based startup has developed a new video format using the so-called “light "[[light field|light field technology” technology]]” that is used, for example, in the Lytro Illum camera. Unlike DSLRs, this camera images with information on the direction, color and intensity of the light rays. This allows for a very wide post-processing options and also for very realistic 3D imagery. Unlike many companies out there, 8i does not want to focus on the gaming industry. Instead, they are most interested in making digital human interaction even more real and [[immersive]].