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'''Augmented World Expo''' or '''AWE''' is an annual [[events|conference and expo]] for [[AR]], [[VR]], wearable tech and [[IOT]] produced by [[AugmentedReality.org]]. The first AWE took place in 2010. It is the largest [[augmented reality]] conference and expo in the world. AWE's mission is not only to promote AR and related technology but also to make the world more interactive.