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By Paulo Pacheco on July 14, 2016
[http://pkmngotrading.com/wiki/Pokemon_Go_Wiki Pokémon GO] has undoubtedly been a success since its launch, on July 6, 2016. A wide phenomenon that still has to have a worldwide release, but that nevertheless already captured the interest of millions of people. From the beginnings of the franchise created by Satoshi Tajiri – inspired by his childhood hobby of insect collecting – in the early 90’s, to its recent incarnation on the smartphones, there seems to be no stopping to this longtime series, even if there have been a few bumps on in the road for the latest game app.
Described in the official Pokémon Go website as a Real World Adventure, the [[augmented reality]] [[Augmented Reality Games|game]] was originally launched in three countries: the USA, Australia , and New Zealand. It quickly increased in popularity, becoming viral. It’s the fastest mobile game ever to reach No. 1 <ref name="venturebeat"> http://venturebeat.com/2016/07/11/pokemon-go-outpaces-clash-royale-as-the-fastest-game-ever-to-no-1-on-the-mobile-revenue-charts/</ref>, and it has become the biggest mobile game in US history, attracting just under 21 million daily active users. If this trend continues, it could even surpass the number of daily active users of [[Snapchat]] and [[Google Maps]], on [[Android]]<ref name="surveymonkey>https://www.surveymonkey.com/business/intelligence/pokemon-go-biggest-mobile-game-ever/</ref>.
The massive success brought, inevitably, an increase in [[Nintendo]]’s shares value<ref name="bloomberg">http://www.bloomberg.com/quote/7974:JP</ref>. Viral means good business, and App Annie communications boss Fabien Pierre-Nicolas has estimated that Pokémon GO could be generating over $1 billion of net revenue for [[Niantic Labs]], the game’s developer <ref name="venturebeat">http://venturebeat.com/2016/07/11/pokemon-go-outpaces-clash-royale-as-the-fastest-game-ever-to-no-1-on-the-mobile-revenue-charts/</ref>. All of this with an official release in only three countries. A phased roll-out launch has begun in Europe, with the release of the app in Germany on the 13th and the United Kingdom on the 14th of July. Other countries are expected to follow in the coming days or weeks <ref name="twitter">https://twitter.com/PokemonGoApp</ref><ref>http://www.pocket-lint.com/news/138196-pokemon-go-available-in-the-uk-at-last-get-it-on-itunes-and-google-play</ref> <ref>http://www.pocket-lint.com/news/138196-pokemon-go-available-in-the-uk-at-last-get-it-on-itunes-and-google-play</ref>.
