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Presence is the feeling of being somewhere else, being in another reality. [[VR]] and [[AR]] are probably the only media that can create Presence. Cognitive Presence is crucible to an immersive experience of any kind.
==Virtual Reality==
Presence is one of the most important aspects to a true [[virtual reality]] experience. To have an effective VR, The user has to feel that he or she is within the artificially created world. This is the only way to elicit emotions and involuntary, reflex-like reactions from the user.
