Prizmiq

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Prizmiq
Information
VR/AR	Virtual Reality
Developer	Bonsai Media Group
Publisher	Bonsai Media Group
Director	Jason LaBaw
Type	Application
Genre	Shopping
Input Device	Mouse
Website	Prizmiq
Infobox Updated	8/20/2016

Prizmiq wants to change the online retail experience. Their OpenGL-powered web viewer allows customers to examine products from all angles, thus helping online retailers increase their revenues and drive conversions. Prizmiq's 3D product viewing technology is built to be fully ready for virtual and augmenting reality, allowing retailers to stay on the apex of innovation.

Features

Prizmiq is a Seattle-based startup that wants to change online shopping. Prizmiq captures and creates interactive 3D product experiences for e-commerce, engaging shoppers and driving product interaction. Online shoppers can use the technology to flip, turn, rotate, zoom, and investigate any angle of a product, like they would in a brick-and-mortar store.

Unlike many other solutions, Prizmiq uses WebGL, a JavaScript API for rendering interactive 3D computer graphics and 2D graphics within any compatible web browser without the use of plug-ins, making it compatible with all modern browsers and mobile devices. The software is highly optimized for nearly instantaneous loading times and photorealistic image quality. Darrick Morrison, the founder and CEO of Prizmiq said, "Prizmiq gives the user a far more immersive and intuitive way to engage with online merchandise compared to 360 (degree) spin photography or even product videos. We've built a better mousetrap and it perfectly suits the needs of the modern consumer."

So far, the high cost of 3D scanning technology has made it impossible for many smaller players to use it as a part of their marketing toolkit. Prizmiq is said to cost just a fraction of that, despite offering certain add-ons like custom color authoring, a comprehensive analytics package, and Points of Interest to tour different product features.

Prizmiq wants to help online retailers achieve higher conversions, better overall customer experience, and minimize the number of returned merchandise. All of these things are greatly affected by the quality of product pictures.

The creators of Prizmiq see virtual and augmented reality as two technologies that will define our virtual experience in the near future. Unsurprisingly, the company wants to be ready for when it finally happens, and they built Prizmiq with VR support in mind.

Prizmiq has been recently adopted by Arc'teryx, one of the world's most revered outdoor clothing and equipment brands, who has launched its new line of hiking footwear today using Prizmiq's 3D platform. With Prizmiq, Arc'teryx will allow online customers to engage with the Acrux² FL GTX Approach Shoe the same way they would in the Arc'teryx store. Some of the Acrux² FL GTX's features that can now be viewed online are its unique removable liner, Vibram sole and other attributes that have positively influenced discerning buyers for years.

Images and Videos

Introducing Prizmiq - A short video presentation showcasing the technology developed by Prizmiq and introducing individual team members.